With over 20 years’ experience managing media for technology companies,
DWA is a media agency that expertly delivers customers to its clients through 1:1 brand experiences.
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DWA creates superior media and marketing programs for great technology companies. Our work spans the market, including business-to-business, business-to-consumer, and over 150 of the world’s leading IT organizations.
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Our team increased website traffic by 30% with effective engagement and registration up over 45%. How? By consolidating all Enterprise Solution campaigns under the global campaign office, drawing up a new campaign and measurement framework and launching vertically integrated digital media, content programs and field events.
Restructuring and scaling the client’s paid search activity increased product downloads year-over-year compared to in-house results, while maintaining cost per download and increasing return on ad spend.
DWA executed an award-winning campaign for NetApp that included an integrated mix of earned and paid media to reach IT decision makers across EMEA. The campaign won Sirius Decisions' "EMEA Program of the Year" for demand generation.
http://09ozff.wcbzw.com/en/case-studies/netapp
Our team drove significant engagement to a new client website including reaching over 16 million unique individuals, earning 34 million impressions and prompting more than 25k unique landing page activities for the new site.
From September 2016 to March 2017, DWA ran a holistic branding campaign for the multinational networking hardware technology company Cisco. Media included out-of-home placements, digital, and television placements targeted to IT, business, and C-suite decision makers in multiple Asian cities.
http://09ozff.wcbzw.com/en/case-studies/cisco
In 2017, Logitech enlisted us to drive awareness and generate leads for their video collaboration products. The campaign includes a mix of search, social and programmatic.
DXC, the newly formed company from the merger of IT giants CSC and HPE, named DWA their media agency of record for their brand's global launch.
We helped Forcepoint relaunch their brand in an incredibly crowded marketplace. The campaign involved a mix of traditional and digital media to reach millions of net new customers.
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